The mag

The blog

Practical guides, deep-dives and analysis for advertisers and ad pros. The ⭐ Before / After section has its own space.

American advertising agencies: Madison Avenue and the US giants

Difference between an advertising agency and a communication agency

French advertising agencies: overview and major players

Advertising jobs that are hiring in 2026

Digital marketing training: courses, formats and funding

Digital advertising

Customer acquisition cost (CAC): calculation, benchmarks and levers

Digital advertising

Facebook advertising: a beginner's guide (Meta Ads)

Digital advertising

Google Ads campaign: structuring an account that converts

Digital advertising

LinkedIn advertising: the B2B guide to generating leads

Digital advertising

Native advertising: definition, formats and examples

Digital advertising

Programmatic advertising: understanding DSP, SSP and RTB

Digital advertising

Retail media: why brands are rushing in for 2026

History of advertising: from origins to the digital era

Vintage advertising: a journey through old ads and legendary agencies

Influence agency: how to choose one and at what price?

Influencer platforms: how they work and how to choose

Advertising sales house: definition, role and business model

Radio advertising: formats, rates and effectiveness in 2026

TV advertising: how much it costs and how it works

Media & content

Brand content: definition, formats and difference from advertising

How much does a billboard cost? 2026 price benchmarks

Point-of-sale display (POS): which supports to activate a store?

Advertising flyer: formats, quantities and printing prices

Large-format printing: supports, prices and uses

Advertising film: budget, production stages and timelines

Advertising storytelling: 8 mechanics that sell

Creative brief: the complete template to frame a campaign

Promotional products

Promotional products and swag: a guide to choosing well

Advertising greenwashing: legal framework and best practices

ARPP: role, ethics and pre-broadcast advice (French ad regulation)

GDPR and advertising: consent, cookies and CMP in 2026

The Sapin law and advertising space buying in France

Choosing a CRM: criteria and pitfalls for SMEs and agencies

Email marketing software: how to choose the right solution

Marketing automation: principles, use cases and choosing a tool