---
title: "Digital marketing training: courses, formats and funding"
description: "How to train in digital marketing: types of training, key skills, formats (in-person, online) and funding routes such as France's CPF."
url: "https://publicitefrance.com/en/blog/formation-marketing-digital/"
lang: en
translated_from: "https://publicitefrance.com/blog/formation-marketing-digital/"
category: "Careers"
publisher: "PubliCité France"
updated: "2026-08-02"
keywords: ["digital marketing training", "learn marketing", "paid search training", "digital marketing skills"]
---

# Digital marketing training: courses, formats and funding

**In short:** training in digital marketing means acquiring a cross-cutting foundation (strategy, acquisition, data) then specialising. Formats are varied — schools, continuing education, online certifications — and several funding schemes exist.

## Skills to aim for
- **Strategy & brand**: positioning, targets, marketing plan.
- **Acquisition**: SEO, paid search (Google Ads), social ads, email.
- **Data & measurement**: analytics, KPIs, data-driven steering.
- **Content & creative**: writing, short video, social media.
- **Tools**: CRM, marketing automation, ad platforms.

## Training formats
- **Schools & degree courses**: full initial training.
- **Continuing education**: to upskill mid-career.
- **Online certifications**: targeted (one platform, one lever), often flexible.
- **In-company training**: tailored for a team.

## Funding
Several schemes can help fund training (depending on eligibility and status): in France, the **CPF** (personal training account), employer schemes (skills development plan), or retraining aids. Check the eligibility of the target course.

## FAQ
**Do you need a degree to work in digital marketing?**
Not necessarily: skills, portfolio and certifications count a lot. A course eases entry, but self-teaching and experience are valued.

**Which training to start with?**
A generalist foundation (strategy + acquisition + data), then a specialisation by objective (paid search, social, content, data).

**Can you fund training with the CPF?**
Often yes, if the course is eligible. Check conditions and the provider case by case.

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*PubliCité France — blog, Careers. French version: /blog/formation-marketing-digital/*