---
title: "Advertising flyer: formats, quantities and printing prices"
description: "Everything about the advertising flyer: standard formats, paper weights, quantities, indicative prices and tips for a flyer that converts."
url: "https://publicitefrance.com/en/blog/flyer-publicitaire/"
lang: en
translated_from: "https://publicitefrance.com/blog/flyer-publicitaire/"
category: "Print"
publisher: "PubliCité France"
updated: "2026-08-02"
keywords: ["advertising flyer", "flyer printing", "leaflet", "flyer price"]
---

# Advertising flyer: formats, quantities and printing prices

**In short:** the flyer remains a strikingly effective, low-cost local medium. Its price depends mainly on **format**, **paper weight**, **finish** and **quantity** — the unit cost drops sharply at high volume.

## Standard formats
- **A6** (small, economical, hand-to-hand distribution).
- **A5** (the most common, good legibility/cost trade-off).
- **A4** (more info, often folded into a leaflet).
- **Folded formats** (2 or 3 panels) for a mini-catalogue.

## What sets the price
- **Paper weight** (e.g. light 135 gsm, rigid 300 gsm).
- **Finish** (matte, gloss, lamination, varnish).
- **Quantity**: unit cost drops sharply with volume.
- **Lead time** (express costs more).

## Making your flyer work
- **One message** and a clear call to action (offer, QR code, address).
- **Visual hierarchy**: it must be understood in 3 seconds.
- **Visible contact details** and a way to measure (promo code, QR).
- **Targeted distribution**: the right flyer in the right place beats a mass run.

## FAQ
**Which format for a flyer?**
A5 is the most versatile standard. A6 for economy and fast distribution, the leaflet for more information.

**How much does flyer printing cost?**
It depends on format, paper, finish and above all quantity. Unit cost drops clearly at high volume — compare like for like.

**Is the flyer still useful in 2026?**
Yes, especially locally (shops, events). Paired with a QR code, it bridges to digital and becomes measurable.

---
*PubliCité France — blog, Print. French version: /blog/flyer-publicitaire/*