---
title: "ARPP: role, ethics and pre-broadcast advice (French ad regulation)"
description: "What is the ARPP? Role, ethical rules, mandatory pre-broadcast advice for TV, and best practices for advertisers and agencies in France."
url: "https://publicitefrance.com/en/blog/arpp-role-deontologie/"
lang: en
translated_from: "https://publicitefrance.com/blog/arpp-role-deontologie/"
category: "Regulation"
publisher: "PubliCité France"
updated: "2026-08-02"
keywords: ["ARPP", "advertising ethics France", "pre-broadcast advice", "advertising self-regulation"]
disclaimer: "Informational content, not legal advice."
---

# ARPP: role, ethics and pre-broadcast advice (French ad regulation)

**In short:** the ARPP (Autorité de Régulation Professionnelle de la Publicité) is France's advertising **self-regulation** body. It issues ethical rules, advises professionals, and gives opinions — notably a mandatory pre-broadcast opinion for TV advertising.

## What is the ARPP?
The ARPP is an inter-professional association bringing together advertisers, agencies and media. Its principle: the industry sets itself ethical rules stricter than the law alone, for advertising that is "fair, truthful and healthy." It is neither a court nor an administration — it is an industry **self-discipline** mechanism.

## Its main missions
- **Issue ethical rules** ("Recommendations") by theme: image of the person, sustainability, alcohol, children, etc.
- **Advise upstream**: professionals can request advice on a campaign before it airs.
- **Give a pre-broadcast opinion**: for TV advertising (and some videos), an ARPP opinion is required before airing.
- **Act after broadcast**: via the Advertising Ethics Jury (JDP), which handles complaints about ads already aired.

## Why it matters for advertisers
Validating a campaign upstream avoids the costly withdrawal of a non-compliant ad and protects brand image. Anticipating ethics also avoids the "bad buzz" of an ad seen as sexist, misleading or disrespectful.

## FAQ
**Is the ARPP a public authority?**
No. It is a professional self-regulation body (association), distinct from public authorities such as Arcom or the DGCCRF.

**Is the ARPP opinion mandatory?**
For TV advertising, a pre-broadcast opinion is required. For other media, the ARPP mainly offers strongly recommended upstream advice.

**Who handles complaints against an ad?**
The Advertising Ethics Jury (JDP), attached to the ARPP, reviews complaints about ads already broadcast.

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*PubliCité France — blog, Regulation. Informational content, not legal advice. French version: /blog/arpp-role-deontologie/*